Post by juthi52943 on Dec 24, 2023 4:21:57 GMT
In the specific Travel and Tourism sector , for example, you can deepen your research by reading Content Marketing for Tourism: 4 examples of Buyer Personas HOW CAN WE IDENTIFY THE LIFESTYLES OF POTENTIAL CUSTOMERS? A useful tool for describing your Buyer Personas are the Eurisko Lifestyles, developed by the Eurisko research institute of the same name.
They divide the adult Italian population (aged fourteen and over) on the basis of social and consumer behaviour. Each lifestyle uniquely identifies a certain way of thinking, living, acting, working, consuming, etc. The subdivision Job Function Email List of the entire population, developed by Eurisko, takes into account a set of 47 characteristics relating to people which are processed and combined through appropriate statistical techniques.
The result obtained from the statistical analyzes is represented by a set of different profiles, with relative description, which can be applied in different areas of investigation. relating to three categories of variables: socio-demographic, individual values and social attitudes, free time and interests. The synoptic map of Eurisko profiles divides the population into two large categories.
They divide the adult Italian population (aged fourteen and over) on the basis of social and consumer behaviour. Each lifestyle uniquely identifies a certain way of thinking, living, acting, working, consuming, etc. The subdivision Job Function Email List of the entire population, developed by Eurisko, takes into account a set of 47 characteristics relating to people which are processed and combined through appropriate statistical techniques.
The result obtained from the statistical analyzes is represented by a set of different profiles, with relative description, which can be applied in different areas of investigation. relating to three categories of variables: socio-demographic, individual values and social attitudes, free time and interests. The synoptic map of Eurisko profiles divides the population into two large categories.
